POURQUOI LES MÉDIAS SOCIAUX SONT-ILS IMPORTANTS POUR LE MARKETING DES ENTREPRISES?

There are 7.593 billion people across the globe; among them, there are 4.021 billion users. 3.196 billion active users consist of 68% of unique mobile users and 39% active social users. The numbers depict that social media has a massive impact on the brand/product/business/service. There are a wide range of social media platforms starting from Instagram, Facebook, YouTube, website, Twitter, LinkedIn, Pinterest available to promote your business. 

Research has found out that social media is a fast, inexpensive, and most effective way to reach out to a large crowd. It is engaging, as well as help you connect and grow your business. Not only this, but social media also provide a platform to communicate with your audience, help in brand awareness, and increases sales for the business.  

Here are some of the reasons for which social media is beneficial for business marketing-

1. BRAND AWARENESS

 When it’s about business or any product, you are not the only one in the market. You are surrounded by a large number of competitors to compete with. It is essential to stay the odd one out so that maximum people can follow your business.

Being stress-free and user friendly, digital platforms is use to increase brand visibility. This is done by creating profiles on various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, which can update your targeted audience about your business. It is clear from the figures of research, which claims that 60% of Instagram users can discover new products on the platform. 

You need to spend some time building a durable profile, strategic planning, and strong social network to brand awareness.

2. HUMANIZE YOUR BRAND

The most critical element of business strategy is to build trust among your customers. The potential customers won’t trust a brand until there is some concrete proof.

Now the question comes, how do you build trust through social media? How do you make your customers believe your existence?

Here comes the role of “BRAND VALUE” of the business or market. The foremost thing is to create your brand value. After that, reach out to your targeted audience through brand value. Show the human side of your brand or business through showcasing how the company was built, who was the founder etc. Use social media to show interactive and relatable things like scenes behind the office, office culture, lunch breaks, which is the part of Meaningful Relationship Moments. 

Your customers will start humanizing with your business, and a relationship of trust would be built.

3. INCREASE WEBSITE TRAFFIC

The social media platform is used for the growth of the business, as mentioned earlier. This is done through social media posts and ads done at various platforms. It acts as a channel that drives traffic to your website.

Once your potential customers start following your business on social media, they tend to support your website for updates and gaining information.

Social media platforms such as LinkedIn help connect with the professional world, whereas the weekly HootChat on Twitter is also an effective way to connect, showcase, generate leads, and increase visibility to the website.

4. LEAD GENERATION 

 Lead Generation is an essential tool for advertising and marketing your business. Social media acts as a helping hand where your targeted audience can express interest in your industry. 

For example, In Europe, Renault used Facebook as the medium to generate leads as people were keen to know about the new launch of the products. A large amount of audience was given to book the test drive of the newly launched car through the tap from Facebook.

5. BOOST SALES

The business is just not about brand image or lead generation; it should have the capacity to convert leads to sales. Whatever you sell on social media is sold, provided you use it wisely. Your social media accounts are the sales funnel that attracts new contacts and strengthens the older ones.

When you align your social marketing and sale goals in time, social networks become an essential tool for product search and e-commerce. 

6. PARTNER WITH INFLUENCERS

As there are billions of people who use social media, they tend to follow celebrities and influencers who have a significant impact on the followers. They follow influencers religiously and follow them on various social media platforms to know their lifestyle, work, and updates.

Try to partner with influencers who have a large following base on social media platforms. This will boost your brand four times and lifts the brand.

7. ENCOURAGE ENGAGEMENT

The engaging audience on social channels is the unique and trendy technique for business owners. They are various features of social media available, which helps digital marketers to connect with the audience.

You can use Instagram stories to post-work behind the scenes, office culture, and let people express their views. Some day you can host a quiz to know their interests. This can help improve your brand image and present it based on public interest.

Someday, you can go live with Facebook with your audience to get your follower’s preferences.

Make an engaging streaming video for followers and get them connected with your business.

The business owners can not only engage with customers but also respond quickly to customer complaints, listen to their suggestions, and review their preferences. This will build trust with your customers, and people are willing to pay more in the future.

8. CONTENT PROMOTION

Social media acts as a medium where business owners can promote and publish content. But the content should be represented in a well-structured manner.  There could be blogs, researcher, reviews about various fields which can be published on websites. It will surely promote the brand.

If you wish to showcase your research work, make it interactive through infographics and videos through LinkedIn Sponsored Content.

These are some of the benefits offered by using social media as a strategy for business marketing. Build your strong profile on social media, target your audience, launch new products and services, engage more and more audience, and boost your business.

38 réflexions sur “POURQUOI LES MÉDIAS SOCIAUX SONT-ILS IMPORTANTS POUR LE MARKETING DES ENTREPRISES?”

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